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The Best Answer To The Question: “What Domain Name Should I Choose?”

nameChoosing a domain name is tough, and important. It’s branding, and it’s marketing, and it matters.

I see my clients get hung up on this for days, and sometimes weeks.

Hell, I’ve been hung up on it for days and weeks.

Although buying a domain is cheaper than buying a drink, the cost starts to add up when you’re buying multiple domains, one for each idea.

Matt Gartland recently tweeted that he’d spent $620.82 on domains in the last twelve months alone.

Easy to do. It gets addictive.


When you’re choosing your domain, you want something catchy, you want something descriptive, you want something that’s easy to spell, you want something that isn’t too long.

You might want to factor in SEO considerations (this is “Search Engine Optimization” – making your site easy to find in search engines).

Or perhaps you’ve got a dozen ideas and you don’t know which is best?

Start small.

If you’re a coach, consultant or other one-person business, there’s an EASY and OBVIOUS place to start:

Your Own Name

Go register it right now. You never know when you might need it.

Go to Namecheap (aff), and register your own as a prime piece of real estate. One day, Rodney, you’ll be a millionaire. That little piece of internet property is going to be valuable. PLUS, you want people to find you, right?

If you’re name is John Smith, you’re going to have trouble. John Smith dot com will be taken. As will John Smith dot net. So will John Smith dot everything else.

Don’t worry. Get something. John Smith Plumber, John Smith Massachussets, The John Smith. It doesn’t matter. For the price of a large coffee, you won’t regret it.

You don’t even have to do anything with it. Just own it. Next step … profit? 

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